Jiangmen City, as a hometown of overseas Chinese in Guangdong Province, is renowned for its rich cultural heritage and historical architecture. The tourism development in Jiangmen started relatively late, and the early tourism industry mainly focused on historical and cultural heritage such as Kaiping Diaolou. In 2007, the Kaiping Diaolou and Villages were listed as world cultural heritage. This major event became a milestone in the development of Jiangmen tourism, which not only improved the popularity of Jiangmen at home and abroad, but also attracted a large number of scholars and tourists to come and visit.
With the deepening of the Guangdong Hong Kong Macao Greater Bay Area strategy, Jiangmen City is gradually combining tourism with overseas Chinese culture, ecological agriculture, and industrial tourism, gradually achieving the upgrading and transformation of the tourism industry. In recent years, Jiangmen has vigorously promoted cultural themed tourism in overseas Chinese hometowns, and relied on the Wuyi Overseas Chinese Historical and Cultural Scenic Area to create a series of cultural experience projects.
The tourism attractions of Jiangmen City mainly focus on its rich cultural heritage and natural scenery of overseas Chinese hometowns. The Kaiping Diaolou and Villages are undoubtedly the most representative cultural heritage in Jiangmen. With its unique architectural style and profound historical and cultural connotation, it has attracted many tourists and scholars to visit; The overseas Chinese culture in Jiangmen has also become an important selling point for tourism, such as the Wuyi Overseas Chinese Culture Museum, which further deepens tourists' understanding of Jiangmen's culture by showcasing the history and culture of overseas Chinese; Jiangmen City also has abundant natural landscape resources, such as Enping Hot Springs and Taishan Chuandao. These places are not only concentrated areas of natural scenery, but also important destinations for health tourism, especially in the field of hot spring tourism. Jiangmen has certain competitiveness.
The successful application for World Heritage status of Kaiping Diaolou in Jiangmen City is one of the most important historical events in the city's tourism development, directly promoting the development of the local tourism industry. Kaiping Diaolou Tourism Development Co., Ltd. played a key role in this process, responsible for maintaining and promoting Kaiping Diaolou and its related cultural resources. The company has not only developed various cultural experience projects within the scenic area, but also actively participated in domestic and international tourism exhibitions, enhancing the international reputation of Jiangmen.